{"title":"Novum Cellars","description":"\u003cp\u003eNOVUM CELLARS was created from a desire to bring wine back to its roots authentic, expressive, and deeply connected to place. After 15 years in the industry, our founder saw how the heart of wine had been overshadowed by mass production and corporate sameness. In a space once defined by character and craftsmanship, something essential had been lost.We set out to change that.At NOVUM, authenticity isn't a buzzword, it's a guiding principle. Our debut release-a skin-contact Muscat Canelli from Mendocino County, is both a tribute and a mission statement. It reflects where our journey began and what we stand for: organic and regenerative farming, honest winemaking, and a respect for overlooked regions like Mendocino, whose beauty and potential deserve more attention.The name NOVUM translates from Latin as “new” or “different,” and that’s what we aim to be: a wine company shaped by curiosity, integrity, and a willingness to explore beyond the familiar. With over 1,300 winegrape varieties cultivated around the world, the industry's focus on a handful leaves so many stories untold. We want to help change that.As we grow, you’ll see us champion lesser-known varietals and partner with growers who share our care for the land and the future. Every wine we produce is made from organically or regeneratively certified grapes, because we believe what’s in your glass should reflect a deeper commitment to craft, to nature, and to meaning.NOVUM CELLARS isn’t here to follow trends. We’re here to offer a more thoughtful way forward.\u003c\/p\u003e","products":[{"product_id":"novum-cellars-ancient-vine-carignan","title":"Novum Cellars  Ancient Vine Carignan","description":"\u003cp class=\"preFade fadeIn\" data-rte-preserve-empty=\"true\"\u003eThis Ancient Vine Carignan comes from the historic Tollini Vineyard, a head-trained, dry-farmed site from original mother vines established on the ranch in the mid 1940s. This vineyard reflects Novum’s commitment to heritage farming and expressive, site-driven wines.\u003c\/p\u003e\n\u003cp class=\"preFade fadeIn\" data-rte-preserve-empty=\"true\"\u003eCrafted as a carbonic-macerated chillable red, Carignan shows bright cherry, raspberry, and pomegranate, with a hint of spice. Juicy and smooth, with soft tannins and structure, this is a versatile, year-round wine best enjoyed slightly chilled.\u003c\/p\u003e","brand":"Novum Cellars","offers":[{"title":"Default Title","offer_id":52009176465719,"sku":null,"price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0841\/5340\/1655\/files\/novumCarignan.jpg?v=1776803388"},{"product_id":"novum-cellars-aurum","title":"Novum Cellars Aurum","description":"\u003cp class=\"preFade fadeIn\" data-rte-preserve-empty=\"true\"\u003eAurum, translates to \"Gold\" in Latin, reflects the rich, golden hues of this exceptional wine made from hand-picked old vine Muscat Canelli. A nod to childhood nostalgia, Aurum delights with hints of orange cream popsicle-creamy, zesty, and vibrant. It's a flavorful experience that transports you to simpler times while showcasing the unique complexity of Mendocino County's terroir. \u003c\/p\u003e","brand":"Novum Cellars","offers":[{"title":"Default Title","offer_id":52009240002871,"sku":null,"price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0841\/5340\/1655\/files\/novumAurum.jpg?v=1776803040"},{"product_id":"novum-cellars-chenin-blanc","title":"Novum Cellars Chenin Blanc","description":"\u003cp\u003eNovum Cellar's Chenin Blanc shows notes of quince, ripe pear, and white peach. A crisp mineral finish and balanced acidity give the wine restraint, richness, and depth.\u003c\/p\u003e\n\u003cp\u003eSourced from a single vineyard and farmed with a holistic, synthetic-free approach. This Chenin Blanc is complex and true to Mendocino County, one of California's greenest viticultural areas.\u003c\/p\u003e","brand":"Novum Cellars","offers":[{"title":"Default Title","offer_id":52014919778615,"sku":null,"price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0841\/5340\/1655\/files\/novumCheninBlac.jpg?v=1776875830"}],"url":"https:\/\/renardcreek.com\/collections\/novum-cellars.oembed","provider":"Renard Creek","version":"1.0","type":"link"}