DIRT Pinot Noir

DIRT: Directly Impacting Regenerative Transformation

We’re Nicole and Michael, and we believe wine can do more than delight the senses—it can heal the planet.

Regenerative agriculture captivated us with its power to rebuild soil, restore ecosystems, and nurture biodiversity—all while tackling climate change. But we couldn’t ignore the big questions: Why isn’t everyone farming this way? Why do so many wines have hidden additives and chemical residues?

Determined to make a change, we began by transitioning Nicole’s family vineyard to regenerative practices. In 2021, we proudly launched the first wines in the world with the Savory Institute’s Global Land to Market Verified regenerative seal—a testament to what’s possible when farming and winemaking prioritize nature.

At DIRT, we’re not just making wine; we’re disrupting outdated industry norms. We believe in radically transparent, nature-positive wines that empower farmers, restore the land, and inspire conscious consumers. Every bottle is a vote for a better way—one that uplifts people, communities, and ecosystems.

Join us on the DIRT path and help create a regenerative future, one glass at a time.